How Item Specifics are used in eBay

How to research the data that eBay requires/recommends for your item specifics

How to add required Item Specifics for eBay using eBay Link/Omnivore "Search and Filter"

How to add Custom Item Specifics using attribute data from your website

    Step 1: Add the product attribute data to products in your ecommerce platform

    Step 2: Map your Product Attribute Data to the relevant Item Specifics in eBay Link/Omnivore

    Step 3: Add additional product data attributes to your products (if its not there already)

    Step 4: How to Map your Product Attribute Data to the relevant Item Specifics in eBay Link/Omnivore


eBay have recently announced that from 30 September 2019, eBay will require the most important item specifics for listings in certain Home & Garden and Fashion categories in addition to the other categories previously announced.

You won’t be able to create new listings, relist or make revisions to existing listings without the required information in these categories.

See the Item Specifics article in the eBay Seller Centre


How to tell if you are impacted

  • eBay will have emailed you a list of existing listings that require item specifics OR check the eBay categories in the eBay Seller Centre article that are impacted. 
  • eBay LINK/Omnivore will also show you which listings are impacted. Go to 'Products - On eBay Australia' then the tab 'Item Specifics'. You will see a list of products that require Item Specifics for Search and Filter.

There are 2 uses of Item Specifics on eBay:

  1. Search and Filter: When a buyer searches on eBay they can then filter a search based on the product attributes. This is typically things like material, style, size, colour etc and is different depending on the type of product. e.g if searching for a jumper they may filter by Material. When you add the Item Specifics to your products, your product will then appear when a buyer filters down. In this example, the buyer may filter by the Attribute Material - Merino Wool. If your product has the attribute Material and the value Merino Wool, your product will appear in search results. i.e here:
  2. Product Listing Page: The second use of Item Specifics on eBay is on the Product Listing page. You can add custom product attributes in the Item Specific box on the product listing page. These can be anything you like and can be different depending on your products, e.g here are Custom Item Specifics for a pendant:


How to research and find out the data that eBay requires/recommends


Now that you know the 'Name' and 'Value' you can add them to your product data in your website.


This is the recommended way to ensure that you meet eBay data requirements. It will ensure the correct eBay item specifics are added to your products to receive the benefits in search results on eBay.

  • In Omnivore/eBay LINK, in the left nav go to 'Products - On eBay Australia' then the tab 'Item Specifics'. You will see a list of products that require Item Specifics.
  • We are detecting via eBay APIs the Name(s) and Values of the Item Specifics that eBay require for each product.
  • For each 'required' Name and/or Value choose the eBay Item Specific that corresponds best to your product. In this example, for the handstick vacuum cleaner, if you select 'Stick' then when people filter by 'Stick' on eBay this product will appear. Choose the best eBay value for your product.
  • Once you have chosen from the drop downs, we will automatically save your selection and you can move onto the next product.
  • You can also filter your products by Category by clicking 'Find All' - that way you can see all products in the same category on eBay that will likely require the same data.
  • Once complete, go to the Dashboard and click 'Upload to eBay'.
  • If you want to delete the item specific you chose, you can find that product, scroll down to the eBay Australia Product View section and under Custom Attributes click 'remove'.


How to add Custom Item Specifics on the eBay Product Listing page using attribute data from your website


You will need to add the product attributes to your ecommerce store then Omnivore/eBay LINK will import them and you can map them to eBay for them to appear on the Product Listing Page. 


Step 1: Add the product attribute data to products in your ecommerce platform: 

  1. Shopify - use Shopify Tags in Shopify
  2. WooCommerce - set up with data mapping from WooCommerce
  3. BigCommerce - use the Custom Fields in BigCommerce
  4. Magento - set up with data mapping from Magento


Step 2: Map your Product Attribute Data to the relevant Item Specifics in eBay Link/Omnivore

  1. Find a product in Omnivore/eBay LINK. Go to 'Products - On eBay Australia' and find a product you want to add custom attributes to. Click the Product Title to view the full product details page.
  2. Scroll down to the section 'eBay Australia Product View' - 'Product Attributes'
  3. On the left you will see you're own Product Attributes from your ecommerce platform. You can then link the attributes to the relevant eBay Item Specific for example here Type = Type, Firmness = Firmness, material = Material on eBay. Choose from the drop down then click the green + button. Do not worry if you do not have a dropdown option for your Item Specific, this just means that the specific you have will be sent to eBay without needing to be linked.
  4. Once you have finished mapping the attributes, you can click 'Upload to eBay' to update the product.


NOTE: 

  • You only need to map a Product Attribute from your ecommerce platform to an eBay Item Specific once, our system will then automatically populate it for all other products.
  • If there are additional product attributes that you do not want on eBay you can click the red 'x' button to block.
  • eBay will not use any Product attributes that are used to create variations for a Multi-variant product as Item Specifics. These variation specifics will be listed in the Product Attributes list but they will not show as item specifics on eBay.
  • You can also use the Product Attributes from your ecommerce store for the Search and Filter Item Specifics on eBay however if your data does not match eBay you won't get the full benefit of search results. e.g you may have the Value 'Merino Cashmere Blend' in your ecommerce store but eBay require Merino OR Cashmere.

Step 3: Add additional product data attributes to your products (if its not there already) 

  • how you do this depends on your ecommerce platform:
    1. Shopify - use Shopify Tags in Shopify
    2. WooCommerce - set up with data mapping from WooCommerce
    3. BigCommerce - use the Custom Fields in BigCommerce
    4. Magento - set up with data mapping from Magento


Step 4: How to Map your Product Attribute Data to the relevant Item Specifics in eBay Link/Omnivore

  1. Find a product in Omnivore/eBay LINK that is listed on eBay that is impacted. Go to the Dashboard, under 'Products Not Listed - Listing Errors' you will see errors such as: validation error = The item specific Type is missing. Add Type to this listing. 
  2. Click the error and then click into the full product details page.
  3. Scroll down to the section 'eBay Australia Product View' - 'Product Attributes'
  4. On the left you will see you're own Product Attributes from your ecommerce platform. You can then link the attributes to the relevant eBay Item Specific for example here Type = Type, Firmness = Firmness, material = Material on eBay. Choose from the drop down then click the green + button. Do not worry if you do not have a dropdown option for your Item Specific, this just means that the specific you have will be sent to eBay without needing to be linked.
  5. Once you have finished mapping the attributes, you can click 'Upload to eBay' to update the product.


NOTE: 

  • You only need to map a Product Attribute from your ecommerce platform to an eBay Item Specific once, our system will then automatically populate it for all other products.
  • If there are additional product attributes that you do not want on eBay you can click the red 'x' button to block.
  • eBay will not use any Product attributes that are used to create variations for a Multi-variant product as Item Specifics. These variation specifics will be listed in the Product Attributes list but they will not show as item specifics on eBay.


If you don't have the required product attribute values that eBay require, you will need to add them to your ecommerce platform.