eBay's Strike Through Pricing (STP) option allows sellers to show buyers their listings have been discounted in price, by "striking" a line through the List Price of an item on sale. Buyers will see the amount of money saved in the listing along with a new Buy It Now price. For example:

How to Set Up

  • Strike thru pricing must be enabled on your eBay account and you must get approved by eBay to participate in eBay’s Strike-Through Pricing Program. Strike Through Pricing (STP) is usually reserved for managed accounts only so to request that it be enabled, please contact your eBay account manager.
  • In our system, you need to have the RRP price and a Sale Price where the Sale Price is less than the RRP. Check your products by going to Products - On eBay and in the table you will see the RRP and the Sale Price.